It’s all about the beard. Beard matters when Mejeriforeningen (The Dairy Board) needs a contest in wearing the finest milk moustache. So, we made a film to make people upload their pictures to the facebook profile. It even supports a greater good since Mejeriforeningen donated 20 kr. to Hjerteforeningen (Danish Heart Foundation) for every milk-moustache-picture-upload.
We helped developing the concept, wrote the storyboard, animated the film and wrote every word in the film and the facebook post.